Accounting Theory and Current Issues Sustainable Feeds Limited

Question: Examine about theAccounting Theory and Current Issues for Sustainable Feeds Limited. Answer: Presentation The report is expected to consider various bookkeeping hypothesis ideas alongside the current issues with extraordinary spotlight on Sustainable Feeds Limited perceived as the BSF Ltd Company just as its business activities present inside the contextual investigation. The current contextual analysis likewise considers assessment of the business behaviors of the association, which is openly recorded, in the Australian stock trade. BSF Ltd has its business leads in unmistakable business fragments that incorporate exploration culmination on a few feasible feeds of water culture for more than two years (Ball 2013). The report has a target in assessment of the definite highlights just as network esteem expansion for the examination finished by the organization. Also, the report will consider concentrating on some imperative viewpoints that that happens in the underlying phase of exploration finished by BSF Ltd. In this examination, investigation of certain issues with earlier exploration just as the examination incorporate nature and varieties inside the innovative work (R D) in regards to actualized bookkeeping measures and guidelines. Also, the current area will assess the issues for which an association is engaged with such procedure of R D (Beattie 2014). The assessment led in this exploration will likewise think about the market estimation of the licenses alongside the processs list and speculation, the diary exchanges for continuing record of various passages identified with innovative work. Examination Nature Exploration Completed by BSF Ltd According to the Accounting Standards of (Australian Accounting Standard Board) AASB 1011, the exploration and procedure of improvement inside an association is recognized and there is a legitimate bookkeeping treatment for the equivalent. Subsequently, any of such exercises, which encourages inside the limits of the associations are recorded in an organized way. Along these lines, the different examination just as advancement exercises, which are started by Bio-Sustainable Feeds (BSF), are comprehended through the assistance of AASB 13 (Bonin 2013). This standard really watches and structures the innovative work exercises of aggregate organizations. Then again, the concerned association is likewise occupied with the matter of changing the low estimated fish items into a result of high worth. So as to satisfy this procedure the fishes with high worth are dried on the plant-wet food. Such change process acquires certain dangers which inevitably influence the individuals and it even ou tcomes in lack of healthy sustenance of the equivalent. Moreover, remembering the prosperity of the needy individuals, the target of the organization has additionally been adjusted where the assembling the extravagance food items is utilized to achieve the hold over the individuals. According to the ongoing investigation directed on the organization, the costs on the innovative work would profoundly outperform the current cost of AUD160mn to reach AUD200mn (CBC News. 2016). The investigation, which has been led, is of two kinds specifically fundamental and applied exploration. Thus, the primary goal of this paper is to find out the information behind the inventive innovative work of the association. Issues Explanation of Prior Research from BSF Ltd BSF Ltd Company is occupied with a business where its activities include elevated level of innovative work to recognize the manageable just as water appropriate fish takes care of. Be that as it may, the organization saw a disappointment while it was completing its test on premise of plant-based fish feed. This disappointment has cost the organization close about AUD160mn (Henderson et al. 2015). This contextual investigation about the disappointment of the organization likewise features different real factors which the organization saw with respect to the binds of the water culture takes care of. The organization was for the most part occupied with a movement where it changed or in better words supplanted the low evaluated fish takes care of with high worth fish. The proportion was in such a manner where 10kg of sub-par esteem fish were supplanted with 1kg of extravagance fish while thinking about the 1/third of dead fish. So as to actualize the equivalent, the business primarily centered around the rich individuals though exacerbates the danger of unhealthiness for the individuals of poor fragment of the general public (Sciencenordic.com. 2016). On the opposite this activity by the organization is likewise bolstered considering it a stage towards advancement and development. In any case, this examination has seen disappointment yet bookkeeping standard according to (International Accounting Standard) IAS 38 notices that the equivalent may help in further preparing and improvement of the advantages all through the examination. This exploration and examination procedure may be a wasteful undertaking yet will be a wellspring of information for any sort of future argumentation. In spite of the fact that the securing of information for the bombed examination could of help and even include advantage yet that will clearly not outperform the cost which they brought about in the bombed understanding. Varieties and Nature Explanation Between R D In spite of the fact that the term innovative work are utilized at the same time however while assessing the equivalent through top to bottom examination, there are a few components which distinguish the distinction of the innovative work. According to the (Accounting for Research and Development Cost) AAS 13, research includes different exercises, which are planned to increase an imaginative information, which is new to the world (Smith 2014). Thus, when any sort of movement finished with a goal of contemplating the equivalent is considered as a viable and productive exploration which could be additionally improved and actualized through advancement process. In addition, producing the merchandise intermediaries rather the non-indistinguishable fish products is viewed as the primary target of the exploration exercises made by the association. Notwithstanding the equivalent, the examination requires a through distinguishing proof procedure in regards to the change, change and substitution. While auditing the AAS 13, section 8, the procedures of the business which are occupied with improvement for the most part needs to assess their procedures. In addition, such procedures additionally includes different other methodology, for example, structuring the item, testing the example items so it can unmistakable itself and guarantee itself to be imaginative with usage of updated innovation. Besides, the formative procedure envelops the fundamental factor which is activities of the business through usage of vital arrangement. Thus, the innovative work process principally makes the assembling procedure increasingly attainable just as conservative (Bonin 2013). Along these lines, the procedure of examination includes top to bottom investigation just as assessment of the plans. This is the thought, which characterizes the connection of exploration with that of improvement inside the operational procedure of the business association. This then again likewise builds the hope of the accomplishment of specialized just as logical objectives. It additionally builds the adequacy of the usefulness and gives predominant item and administrations. RD through Accounting Techniques The innovative work are all around figured in bookkeeping standard AAS13s subsection inside section 14. It expressed different standards for recording and demonstrating the innovative work works with the financials. It has been a serious significant assignment and ought not be left unaccounted. By and large, the innovative work process incorporates cash matters and the greater part of them in the area of costs. Subsequently, this was to be charged to the salary explanation in legitimate way so as to distinguish reasonable estimation of benefit or misfortune from the activities. Besides, with regards to the equivalent, the concerned association makes all the fundamental strides so as to record the equivalent. It is so in light of the fact that any of the conceded cost can really mess with the certified figures and any sort of expectation in regards to the equivalent could likewise be without reality later on years (Dyckman and Zeff 2015). Thus, any sort of costs, which are identified with the innovative work process, should be amortized or weakened all through to adjust it to the current consumption or compensations. In this manner, any of the expense in setting to innovative work, which were delayed in the earlier years, are presently examined and distinguished as often as possible. This will really bring the distinctions, where the standards may stay unfulfilled and the benefit or misfortune for a particular period shows a reasonable and unadulterated worth. Henceforth, amortizing the costs in setting to the innovative work really joins and adjusts it to current articulations and direct it to increase reasonable estimation of profits. Besides, costs with respect to the exploration for item buying are additionally thought of and are added to the general costs for innovative work (Bonin 2013). Notwithstanding the equivalent, it additionally consolidates the capital, which is utilized behind the innovative work exercises. Henceforth, more or less, it considers all the costs with respect to the innovative work and joins it into the estimation in the financials. Honest evaluation Patent Evaluation and Associated Assumptions Calculations demonstrating the current estimation of the patent Present Value (PV) of Patent: PV of income from first year: (PV of 100+PV annuity of 800) of 8% = $778,463,000 PV of income from Second year: PV of 100 for 10 yrs 8% =$671,008,000 Examination of the standards upheld in finding a reality with respect to reasonable worth, which implies that, foreseen worth of sufficient resources just as the liabilities of a particular budgetary statements of the worry. In addition, there is a presence of a basic statement which explains excellent estimation of reasonable worth is effective. Bookkeeping standard of AASB 13 implies whole justification of a reasonable worth acc

The Guide on How to Write a Global Warming Essay

The Guide on How to Write a Global Warming Essay An Earth-wide temperature boost is an exceptionally interesting issue of today’s world and understudies are doled out to compose on an unnatural weather change article points. The educators request that the understudies compose papers on an Earth-wide temperature boost, a worldwide temperature alteration contentious article or an Earth-wide temperature boost convincing exposition. An a worldwide temperature alteration article is some way or another comparable to some other general paper. The thing that matters is that you need to focus on the issue of an unnatural weather change as the theme is about a dangerous atmospheric devation. By thinking about the theme, an article on an unnatural weather change ought to delineate and demonstrate the present circumstances and end results of an Earth-wide temperature boost. An Earth-wide temperature boost article can be a ‘causes of an Earth-wide temperature boost paper, impacts of a dangerous atmospheric devation exposition or an unnatural weather change circumstances and logical results paper and can be composed by keeping in see the sort of the essay.If the a dangerous atmospheric devation exposition is about causes, it ought to be written such that it ought to demonstrate the causes associated with a worldwide temperature alteration, the an unnatural weather change article should give the reasons because of which the world is having the issue of an Earth-wide temperature boost, in the event that it is about the impacts of a worldwide temperature alteration, the author ought to compose what impacts an unnatural weather change can acquire the globe, what will be th e eventual fate of the world due to a dangerous atmospheric devation, how it very well may be disadvantageous for the world, and so forth and if the article about an unnatural weather change is both about the circumstances and end results, at that point the essayist ought to incorporate the reasons because of which the issue of an Earth-wide temperature boost is there and what will be the conceivable result of this issue in the improvement of the world. In a stop a dangerous atmospheric devation paper, the author needs to remember for his composing certain ways by which a worldwide temperature alteration can be maintained a strategic distance from and halted. Besides, he/she can give advices that are vital for controlling the issue of an Earth-wide temperature boost. An a dangerous atmospheric devation inquire about article will be a paper where the issue of a worldwide temperature alteration will be investigated completely by methods for looking into in the specific field. Not just the past specialists in the zone of a worldwide temperature alteration will be perused yet in addition the individuals will be gotten some information about their reactions as far as a dangerous atmospheric devation however as the paper body is a littler one so the author must be extremely brief and clear. You should as a matter of first importance present the issue of an Earth-wide temperature boost in your exposition on an unnatural weather change. The body of the article on an unnatural weather change ought to remember all the pertinent data and your thoughts for terms of a worldwide temperature alteration. The determination ought to be a summed up adaptation of your contention and should give a last word on the theme. Your exposition on an Earth-wide temperature boost, for example, convincing paper on an unnatural weather change or contentious article on a dangerous atmospheric devation ought to uncover your insight about a worldwide temperature alteration. On the off chance that you need some article composing help, you can arrange custom paper on a dangerous atmospheric devation from our exceptionally qualified exposition scholars who can compose an article as indicated by your directions. Here is a rundown of the most well known a dangerous atmospheric devation article themes: 1. A dangerous atmospheric devation Fact or Fiction? 2. A dangerous atmospheric devation a Global Catastrophe? 3. What the World Can do to Change Global Warming, the Greenhouse Effect and the Ozone Layer? 4. Inspect the Causes and Concequences of Global Warming 5. A worldwide temperature alteration Case Not Proven 6. The job of the universal law corresponding to the ecological security by investigating the current laws identified with the issue of an Earth-wide temperature boost, destinations of such laws, fundamentally assessing their usage, relevance and progression. 7. Another Inconvenient Truth: Meat is a Global Warming Issue 8. Why Global Warming Would Be Good for You?

Word of the Week! Parvenu Richmond Writing

Word of the Week! Parvenu Richmond Writing Unknown Professor Joe Hoyle once again comes to our rescue in the dog days of August. He suggests parvenu and its a fine word I never use. Now, however, I plan to do so! Professor Hoyle writes: The Thought for the Day in the Richmond paper was, We are all snobs of the infinite, parvenus of the Eternal.   James Gibbons Huneker.   The word that caught my attention was parvenus, the plural of parvenu which means, a person of obscure origin who has gained wealth, influence, or celebrity. Though the usage here may be kindly and figurative, usually to be called a parvenu is not flattering. The OED entry notes that term as more derogatory than descriptive. Its a French loan-word dating only back as far as the 1700s. To those we quaintly called the Old Money crowd, when I was an undergraduate at UVA, parvenus drove new Pontiac Trans-Ams or some other gaudy machine, purchased by newly wealthy parents. Two old-money classmates I roomed with in a Summer language institute drove beaters and never had what my mom called folding money.   One could sense their disdain for the flashy, even tacky, new wealth. I never heard them say  nouveau riche, also a French borrowing, but I bet their parents did. The noun and adjectival forms are the same, as is the sense of being a social climber, an upstart.   Parvenus are not typically  ingenues, a term I associate with young innocent women in films and literature. Think of the main character, at least in the start of the novel, in Theodore Dreisers Sister Carrie. By the end, Carrie is most certainly a parvenu. Parvenus often, however, are  louche, another Gallic loan word that I adore. Please send us words and metaphors useful in academic writing by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below. See all of our Metaphors of the Month  here  and Words of the Week  here. Image of Screaming Chicken 1977 Pontiac from Wikipedia Commons.

Acknowledging Female Stereotypes in Much Ado About Nothing

Acknowledging Female Stereotypes in Much Ado About Nothing Women in the Elizabethan age were extremely repressed and discriminated against. Most would not have gone to school or received any type of formal education. They were not allowed to vote, own property, or freely voice their opinions. They were seen as the property of a man, subject to his wants, needs, and not allowed to have their own; men held extremely stereotypical views of their female counterparts that helped them justify the way they treated them. Shakespeare exposes many of these injustices and biases in his stage plays, which are still commonly read and performed today. In Much Ado About Nothing, Claudio moves from seeing women (specifically Hero) as goddesses and wives†¦show more content†¦This implies Beatrice, and by extension all women, to be controlled and weakened by their emotions. Claudio says that Hero had told him that Beatrice would surely die if her situation with Benedick progresses in any dire ction, again poking fun at womens irrationality. He suggests she wear herself out by talking to someone about her love, as though she were a small child throwing a temper tantrum. Like most men of his time, Claudio appears to believe that womens perceived lack of control of their emotions made them less worthy of esteem. His view of women again turns cynical again when he receives news in Act 3, Scene 2 that leads him to believe that Hero has had an affair with another man. Don John uses the word â€Å"disloyal† to describe her actions, and Claudio repeats that word in outrage and confusion about this blow to his honor (3 2 76). Being â€Å"disloyal† seems worse than most other things, in that it has wounded Claudios pride and reputation. The prefix â€Å"dis† is extremely negative and poignant. He emphasizes that if he sees anything with his own eyes, he will believe these accusations. He describes the issue as â€Å"mischief strangely thwarting,† and e xtends that description to all women in general; here he shows that he has moved from seeing women as wives and goddesses to adulterers and shrews. At their wedding ceremony in Act 4, Scene 1, Claudio spitefully and ironically addresses Hero with all

Formulation And Evaluation Of Bi Layer Matrix Tablets

Formulation and Evaluation of Bi-Layer Matrix Tablets Containing Amoxicillin and Pantoprazole an Oral Modified Release Dosage Form for Treatment of Peptic Ulcer Sudhanshu K Chakravati1, Javed Khan Pathan1, Sapna Malviya1, Anil Kharia1 Modern Institute of Pharmaceutical Sciences, Indore (MP) ABSTRACT The aim of the present study is to formulate a dual therapy of peptic ulcer containing antimicrobial agent amoxicillin and anti-secretory agent pantoprazole, utilizing the concept of bi-layer tablet system for the effective treatment of H. pylori associated gastric/duodenal ulcer, in an attempt to improve bioavailability and to get maximum therapeutic benefits and patient compliance about the treatment. Different formulas of 575 mg amoxicillin were prepared as sustained release layer by wet granulation method and different formulas of 40 mg pantoprazole in form of immeadeaye release was prepared as extended release matrix layer by direct compression technique. The results showed that formulas prepared with Hydroxypropylmethyl cellulose (HPMC K100M) and xanthan gum and acasia as binder was capable to retard the release of Amoxicillin and Pantoprazole for 12 hr and 8hr respectably which according to dosing frequency of amoxicillin in treatment of peptic ulcer (twice daily) it will prev ent drug free interval so achieve complete eradication of H. pylori, thus it was selected for preparation of bi-layer tablet. Regarding Pantoprazole, formula PS-6 (which consist of HPMC K 15 M,Show MoreRelatedThe Human Gastrointestinal Track Is A Complex Time9513 Words   |  39 Pagesinterest in multiple-layered tablets as an oral controlled release System has increased. Multiple-layered tablets have some advantages Compared to conventional tablets. Commonly used to no chemical Incompatibilities of formulation components by physical separation. Release profiles of drug may depend on combining layers with different release patterns, and by combination of slow-release with immediate-release layers. Conte and Maggi have described an oral controlled-release tablet called Geomatrix, whichRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesand the development of strategy The competitive intelligence system The development of a competitive stance: the potential for eth ical conflict Summary CONTENTS vii Stage Two: Where do we want to be? Strategic direction and strategic formulation 7 Missions and objectives 7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 Learning objectives Introduction The purpose of planning Establishing the corporate mission Influences on objectives and strategy Guidelines for establishing objectives and setting goals

The Theory Of Moral Sentiments And The Wealth Of Nations

How Adam smith can change your life, at the beginning the author gives you a history of Adam smith and all that he has done. From his books: The theory of moral sentiments and the wealth of nations. How can someone from two hundred and fifty years ago, a Scottish moral philosopher can still be relevant currently in 2016. Why is because of the questions that he asked in his two books above some of which have been through different editions like The Theory of Moral Sentiments. The author of this book Russ Roberts had not even read the book the Theory of Moral Sentiments until his friend Dan Klein at George Mason University suggested him to interview him about it on one of his weekly podcast, EconTalk (Roberts, p.2-3). The first chapter the author is preparing you for what to expect and what Adam smith is like with his sense of writing. I did not what to expect when I started reading this but, Roberts giving you a brief insight into Smith’s life and more importantly his death. No journal or diary survived Smith’s death which surprised me for what type of impact he had back in the 1700s until now (Roberts, p.7). The author lets you know what is upcoming in the next few chapters and is not giving you too much information too soon. Even though, Adam Smith is the father of economics this book is not exactly about that. These concepts in this book to apply to anyone of any major, any demographic, any race, or any place in your life. Lastly, the last part that at the end of chapterShow MoreRelatedA Textual Analysis of the Adam Smith Problem1353 Words   |  6 Pagesour self-interest – that contradict each other. Through careful examination of Smith’s explanations, however, th ese two apparently separate forces that drive human behavior become not only interwoven, but symbiotic. In his first work, Theory of Moral Sentiments, Smith seems to argue that sympathy is the guiding force that produces most human behavior. He writes that it is human nature to be concerned with both the wellbeing and misfortunes of others, and that this concern for others is felt soRead MoreThe Theory Of Moral Sentiments By Adam Smith1184 Words   |  5 Pagesand moral philosophy, but also in charge of school administration, until 1764 to leave.In 1759, the publication of the theory of moral sentiments, obtain high academic evaluation.In 1768, began writing the study on the nature and causes of the wealth of nations, referred to as the wealth of nations . Smith in heaven had not happy, people worship him, talking to him, but do not understand the essence of his thought, just use one of his ideas for their own services. The wealth of nations, summedRead MoreAdam Smith : The Father Of Modern Trade And The Free Market1258 Words   |  6 PagesInquiry into the Nature and Causes of the Wealth of Nations, a masterwork of political and economic analysis published in 1776. The general thesis of Smith’s argument is that it is in the best interest of countries to manufacture or maintain a â€Å"perfect liberty† in their economies, raising worthwhile questions of what this notion of liberty entails, and where it originates. To understand Adam Smith, one must first understand the underlying logic his theories are premised on. Smith subscribes to theRead MoreThe Father of Classical Political Economy, Adam Smith, Believed People Are Driven by Morality1499 Words   |  6 Pageshad one son, Hugh, a sickly child, who seems to have worked in the customs a Kirkcaldy until his death in 1750. (Phillipson, 2010: 9-11) Lilias Smith died sometime between 1716-1718. Smith remarried again in 1720, and once again married into wealth. His second wife was Margaret Douglas, the daughter of a substantial and well-connected Fife laird who had sat in the old Parliament. Again it was a short marriage. Smith senior died in January 1723, six months before the birth of his secondRead MoreAdam Smith s Theory Of Moral Sentiments1617 Words   |  7 PagesOver the past centuries, Adam Smith ideas on morality and economics have given rise to various controversies and debates. Many moral and economic philosophers have bee n arguing on this topic whilst most neglected the important part of Smith’s ideas on natural liberty. As an Enlightenment thinker, Adam Smith was interested in finding out the natural laws of economics just like Newton’s successful achievement in finding out the universal law behind nature. In addition, he was also interested in investigatingRead More The Wealth of Nations Essay1349 Words   |  6 Pages In 1759 Adam Smith, then a thirty-six year old Professor of Moral Philosophy at Glasgow University, published his Theory of Moral Sentiments. This work attracted the attention of the guardians of the immensely wealthy Duke of Buccleuch towards retaining its author as a tutor to the youthful Duke whilst on a protracted, and hopefully educational, quot;Grand Tourquot; of continental Europe. nbsp;nbsp;nbsp;nbsp;nbsp;While tutoring from 1763 Adam Smith found some of the time spent in the FrenchRead More Adam Smith Essay820 Words   |  4 Pageseven oblivious, but I rather like to think of it as frequent states of profound thought. The man I refer to is Adam Smith and after having read the assigned excerpts and a few other passages from his The Theory of Moral Sentiments and An Inquiry into the Nature and Causes of the Wealth of Nations I not only hold him in a new light, but I have arrived at three heavily debated conclusions. First, he believed that self-interest is the singular motivation that effectively leads to public prosperity. SecondRead MoreMoral Sentiments, By Adam Smith997 Words   |  4 Pagess well as abroad (Mastin, 2008). In Theory of Moral Sentiments, Adam Smith developed the foundation for a general system of morals. It showed that the moral ideas and action are the basic elements since human is social creatures. It identified that moral is the basic need as social using it to interact and express their feelings. It also stated that the society nee d the prudence and justice to survive, and explains the additional, beneficent, and actions that enable it to flourish. It was a veryRead MoreAdam Smith Essay1550 Words   |  7 PagesGlasgow when he was fourteen and studied moral philosophy under Francis Hutcheson.[7] Here he developed his passion for liberty, reason, and free speech. In 1740, Smith was awarded the Snell exhibition and left the University of Glasgow to attend Balliol College, Oxford.[8] Smith considered the teaching at Glasgow to be far superior to that at Oxford, and found his Oxford experience intellectually stifling.[9] In Book V, Chapter II of The Wealth of Nations, Smith wrote: In the University of OxfordRead MoreThe Invisible Hand By Adam Smith1897 Words   |  8 PagesRichard Cantillon who developed both economic applications in his model of the isolated estate. He first introduced the concept in The Theory of Moral Sentiments, written in 1759, invoking it in reference to income distribution. In this work, however, the idea of the market is not discussed, and the word capitalism is never used. By the time he wrote The Wealth of Nations in 1776, Smith had studied the economic models of the French Physiocrats for many years, and in this work the invisible hand is more

Folio Various Independent Fashion Industry

Question: Discuss about theFolio for Various Independent Fashion Industry. Answer: Fashion Brands Plagiarizing Independent Artists Lucy Cormack has collected statements from various independent artists who claim that there design ideas have been plagiarized by fashion industry giants such as Zara and Bershka. Around 40 independent artists from US, UK, Europe and Australia have made these claims through an online campaign called hold the company accountable (Cormack, 2016). Instagram, the popular social app has helped the artists realize that there designs were copied after the followers of these artists mailed them asking if they collaborated with the big brands (Cormack, 2016). Both the companies in question are a part of the Spanish multinational Inditex who responded to one such claim stating that the design was not unique and hence cannot be associated. Since the artists dont have the resources to go against a monolithic firm they plan to file a class action (Cormack, 2016). Fashion, Wealth and Conformation Fashion is a way of expressing ones own desires and at the same time staying in tune with the trend (Swanson, 2016). The need for women to conform to the people around them has been studied by Jeff Galak, a professor at Carnegie Mellon Universitys Tepper School of Business and three other co-authors, who put up a paper on the height of womens high heels. The study was done by examining the 15,000 purchases from an online luxury store over five years and analysis has been made to see how the pattern changed when women moved from one locality to another (Swanson, 2016). Women who moved from wealthier backgrounds to low income areas were consistent with the heel height. However women who moved to a wealthier area changed the height of their heels to the height of those purchased around them in that area thereby confirming the upper class theory of fashion (Swanson, 2016). Chinese Market Influence in Hollywood Hollywood has been expanding over the past years and has now included an audience of 1.4 billion with its penetration in to the Chinese market (West, 2016). The massive hit of the film Warcraft in China which was a critical flop in the United States shows that there might come a need where Hollywood films would be made exclusively for the Chinese audience. The current Chinese market is worth $8bn and is growing rapidly opening 15 screens a day (West, 2016). However, the China has a restriction of releasing only 34 foreign made films a year making it a challenging task for the studios to choose the films they want to release here. It is not just the movies but also Chinese groups such as Wanda have a significant share in the production of Hollywood films making ensuring that the Chinese movie industry would be a potential boon to the Hollywood (West, 2016). References Cormack, L. (2016) Fashion giants Zara and Bershka have been accused of copying designs by independent artists. Available at: https://www.smh.com.au/business/consumer-affairs/zara-and-bershka-accused-of-copying-designs-by-independent-artists-20160725-gqdoos.html (Accessed: 31 July 2016). Swanson,A. (2016) What high heels say about the massive gap between the rich and the poor. Available at: https://www.washingtonpost.com/news/wonk/wp/2016/07/26/what-high-heels-say-about-the-rich-and-the-poor/ (Accessed: 31 July 2016). West, K. (2016) Success of Warcraft in china helps US open door to audience of 1.4 billion. Available at: https://www.theguardian.com/business/2016/jul/02/warcraft-film-china-blockbuster-hollywood-investment (Accessed: 31 July 2016).

Managing Customer Relationships in Thailand Airline Industry

Executive Summary Over the past few decades, the worldwide airline industry has been grappling with some major challenges. Just a few of them are: the aftermath of September 11th attack in the US, the ever increasing and fluctuating world oil prices, the effects of the devastating global economic downturn, as well as political and social upheavals experienced in different parts of the world, particularly in the Arab countries over the decades.Advertising We will write a custom report sample on Managing Customer Relationships in Thailand Airline Industry specifically for you for only $16.05 $11/page Learn More It is this challenge that has left most airlines with dwindling margins against rising costs of operations. One way to deal with these challenges is to employ mechanisms to ensure maximum profitability and improved income with minimal or no wastage at all. But to be successful in the long run, companies should have strategies that must improve custo mer relations (Suriya 2009). To attract, acquire, serve and effectively retain the customers, is the best approach to recover from the effects of these financial challenges. This is why the use of customer service management has become a critical part of any company that wants to build a strong customer loyalty and beneficial relationship. The application of CRM to the airline industry has been on for a long time. However, the service has always been exclusive to first class and business passengers leaving the rest of other passengers without any services of such type (Jiang 2003). It has become clear that the only way to build long lasting customer relations in phase of the foregoing challenges is to ensure that companies employ more focused customer relations management that cuts across all the clients according to their demands. Recently, the challenges accruing from the changing economy, as well as the adoption of e-business are significant challenges that will also be examined here. This last aspect has been the driving factor behind the application of e-CRM, a component that is also described here (IBM Corporation 2008). Industry Overview There is no doubt that the invention of air travelling has not only collapsed the globe but has also contributed significantly to the exotic experience that has allowed the masses to move conveniently and do much business across the globe. It started from the recorded history of the activities of 1930s.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It was however in 1952, when the airplane and commercial travel as we know it today was realized. This was after the Board of Directors at Boeing Company authorized the manufacture of the first jet airplane, the project 367-80 and which we also know as 707 (Airline monitor 2006). This was the first successful commercial airplane and its success has led to the replacement of the sh ip, as well as the craft, as the means of choice for mass transport across continents (Airline monitor 2006). This merger was a mutually beneficial one in which the SAS contributed as mush as 30% of the initial capital, expertise and training to the Thai Airways company. To date, Thai Airways International Public Company (THAI) is the leading airline in the industry and it is wholly owned by the Thai people. It is the major carrier in the international and regional front (eTN 2009). Other airways mainly flying or operating domestic flights in Thai include the Nok Airways, Bangkok Airways, Business Air, Happy Air, Solar Air and Thai Air Asia among others (Thai Technic.com n.d.). Customer Relationship Management in the Thailand Airline Industry-Current state of affairs The program must ensure personalized attention to the customer and has to be consistent, proactive and experienced in all the points of contact between the airline and its clientele. It is also of great importance that any such endeavor must be an organization wide approach to secure the interest of all the clientele of an airline. The employees of an airline organization must be empowered to deliver an ultimate unforgettable customer experience. It is imperative the Thai airlines must be prepared to handle all its customers right, the first time, every time and at any place or point of touch with the airlines (Suriya 2009). Figure 1 illustrate the Key Elements of CRM Architecture. Advertising We will write a custom report sample on Managing Customer Relationships in Thailand Airline Industry specifically for you for only $16.05 $11/page Learn More Figure 1: Key Elements of CRM Architecture (Munusamy et al. 2011) Objectives The application of CRM in the Thai Airlines can help ease the cash drought and the ever increasing competition from major international airlines. The year 2010 saw a reduction in the profitability of most airlines all across Thailand. The culprits of this fall were the political clashes which resulted in the entire major airways; Thai airways international PLC, Airport of Thailand PLC, recording reduction and falling number of passenger travels. Moreover, shutdown of the European airspace in April 2010 buttressed this situation. The country recorded about 7% decline in flights to India according to Phromchanya and Setthasiriphaiboon (2010). At the same time, declines were reported on flights to China, South Korea, and Japan. This decline saw the introduction of some strategies to help protect the industry from further losses. The strategies included special ticket deals, and reducing the frequency of some routes. In the same year, the Thai air traffic had targeted a growth rate of 10% and which was really affected by the unfolding events. In spite of this, the year 2012 was expected to be a good year for improved tourism activity in Thailand as reported by Wood (2012). The countries’ economy was expected to bounce back from the effects of the man made and natural disasters of 2010. To ensure a responsive airline in Thailand, the airlines need to embrace CRM. Specifically this development will ensure the following objectives. To ensure revenue improvement for the airlines. To ensure savings best running of CRM. To ensure collaboration among all the players in the airline sector that will result in stability and profitability (Jiang 2003). Strategy Adoption of the CRM in Thai Airline industry must be based on a strategy that takes into account the challenges of dwindling fortunes, the fluctuating world oil prices, the fierce competition from other international players in this field, as well as the understanding the challenge put forward by the fact that customers are being spoiled having an access to a broad choice with a more flexible system that can easily allow them to defect from one airline to another (IBM Corporation 2008). The following strategic adjustments are bound to bring about the b est success for the Thailand airlines. The first strategy should be to embrace the Information technology and World Wide Web to ensure that customers can book and make enquiries about the airlines 24 hours a day.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will reduce the sales cost by eliminating the travel agents. The last strategy is to embrace the usage of e-CRM to help attract retain customers and improve customer loyalty (IBM Corporation 2008). The Drivers of CRM The business environment will continue to be fierce The business environment for the airline industry has been froth with numerous challenges that has revealed the fierce nature of the competition that the airline companies must sustain in order that they stay in business. From the ever fluctuating prices, the increasing competition from world’s major airlines and the open business environment, Thai Airline industry operates against a backdrop of major challenges. These challenges force the Thai Airlines to be prepared to learn and track the needs, behaviors and the lifestyle of their clientele. It is only by using this information for value positioning that the Thai Airlines would be able to attain customer loyalty. This information will also ensure selecti ve competitive advantage and unique positioning all necessary to thrive against the competition. This calls for deeper application of the CRM within each organization (IBM Corporation 2008). The cost of attracting and Retention of customer loyalty gets exorbitant As it has been mentioned previously, the e-business and the new economy have bred challenges to the airline businesses across the globe. It is this heightened activity that has left many airlines putting in place all manner of plans to woo and keep their customers.. According to Chen and Popovich (2003) a company loses 50% of its customers after every five years. This indicates that companies are always at a state of flux which involves attracting new customers every so often. In the same report, Kalakota, reports that it takes 5 to10 times more resources to acquire a new customer as it would take to keep old ones (Chen Popovich 2003). This is a clear reason for encouraging companies to retain customers based on long term relationship as opposed to always looking for new ones. More challenging is the fact that the recent developments in the liberalizations of the airline industry that begun from the early 1970, has led to customers wielding real customer power that leaves the airline companies with no choice but to put in place mechanisms to retain their customers if they wish to stay afloat leave alone to thrive. Customer relations therefore remain key to ensure airline growth and this is the very reason Airlines in Thailand can no longer ignore the CRM approach (Airline Monitor 2006). Developments in information Technology has led businesses to afford use of CRM effectively The changes in the information technology front have made the actualization of CRM such as challenging task for many organizations. At the same time, this change may be considered a fundamental advantage in leveraging on old customer relation strategy that if effectively employed, would result in improved sales and profitability for the airline industry. In any given trip, a traveler is likely to have multiple interactions with the representatives of an airline company with each interaction giving the traveler a chance to judge the level of service offered to them by the airline (Suriya 2009). All these interaction points make uniform and consistent delivery of awesome customer experience even more challenging. This can effectively be resolved by creation of customer contact centers as avenues to ensure excellent customer experience, the first time, every time, and at all points of interaction in all areas (Hutchinson 2012). Some of the possible advantages of the CRM in the airline industry are captured in the figure 1 below adopted from (Phisanu and Piyarat 2010). Figure 2: Benefits of a CRM Strategy (Case Study 2008) Leveraging CRM to e-CRM As companies strive to move from CRM to e-CRM, the swift is likely to bring gains for the Thailand Airline industry. Specifically, e-CRM is likely to reduce customer defection, as it allows for more efficient handling of the customer while at the same time allows for their complaints to be handled in real time through the customer contact centers. Second, a company is able to achieve increased competitive differentiation and value positioning that is unlikely to be aped by others. This is possible as the company personalizes each customer experience in a way that is unique to customers’ satisfaction. The airlines will be able to improve brand image, experience high customer loyalty and thus rank in more income. This improvement comes as the increase in a companies’ market share, as well as a healthy bottom line (Hutchinson 2012). Successful CRM and e-CRM Strategies in the Thailand Airline Industry Airlines and any other businesses for that matter have a chance to ensure improved attraction and retention of customers if only they allow all the activities to be customer centric. This includes their operations, strategies and all are as of business. Thailand Airlines might use the model below that shows the various interactions between the various micro and macro-environments in which the airlines operate (Case Study 2008). Figure 3 Airline e-CRM system model Drivers of change in the Thailand Airline Industry and implications for  Changes in CRM strategies over the next three years As we approach the next few years we can only say that the appreciation of CRM as a customer attraction and retention model within the airline industry has just begun. The challenge is unparalleled, but Thai Airline has done well to apply this concept in the face of the very many challenges they face. The key drivers of change within Thailand’s Airline industry can be summarized as: The desire to better connect customers to the airline more conveniently. To utilize the digital information sharing that leads to reduced cost of sales and overheads. The desire to compress place and time for customers. Last is the need to have CRM updated in real time (aMaDEUS 2012). And with these changes Thai Airlines can be prepared to fly high and compete even with the worlds’ best airline companies. Figure 4. Source; (Munusamy et al. 2011) The Future CRM focus activities in Thai Airlines for the next three years Based on the key drivers listed here, there is an emerging trend in the nature of activities that shall be the mainstay of the implementation CRM strategies in the Thai Airline Industry. Facing fears competition due to the rapid changes, occurring in the Thai Airline industry, the major players have very limited time within which to respond to theses challenges or else face dire consequences. The next ten years is surely going to be a reaping time depending on what a company has sown with regard to activities that are directly a manifestation of this delicate industry. Obviously, there has been a very serious misunderstanding of CRM applications in some industries where, instead of giving it a long t erm approach, many Airlines have looked at this as a distinct component that they often airline to common flying practices. The challenge of these three years must be a shift in the operationalisation of the CRM application and adoption or implementation. Customer relationship that caters for the very value and need s of the customer must be the focus of the current implementers of this strategy. Airline companies must strive to optimize the activities that generate positive customer feed back that attracts productivity and loyalty. It is only this approach that will ensure that the companies augment and keep generation revenue for the development of the very crucial functions within the competitive environment in which they operate. They must focus on creating mechanism to get hold of and hang on to their high value customers with lots of precision to ensure improved results. The strategies of CRM that ensure reduction of costs of operations awhile guaranteeing customers the ultima te experience must be the core of all customer relation mechanisms put forth by the Thai Airlines (Munusamy et al. 2010). Conclusion Of late, the factors such as the pre-flight boarding services, cabin crew handling and their positioning, as well as the services offered are closely related to the extent to which customers feel catered for (Munusamy et al. 2010). The overriding finding is that most airlines world wide and the Thailand in particular do not only look at price differentiation as the only way to attract and retain customers. The customers are now more than ever before have now focuses on issues of building better relationships with their airlines. CRM implementation must therefore focus on bringing about a holistic airline commitment that embodies the decision of every one within the organization and particularly starting from the top management. There must be a clear distinction between the frequent flyer progrmammes offered by most airline companies and the requirement s of the much desired change in the implementation of the new CRM technology. It is evident that the reliance of most companies on the segmentation of their clients based only on mileage is an idea that has been overtaken by the many unprecedented events and changes happening in the Global airline industry as a whole. Companies are in a better position to facilitate their business and client segmentation based on the value and the needs of these clients. The initial segmentation criteria had the problem of overlooking the fundamental and unique differences of the needs of most of the customers leaving high value customers discontent with the services offered. Moreover companies must act boldly and courageously to avoid acting as followers but as leaders in the very field where they operate. They must be creative and innovative to capture their high value customers and corresponding revenue. The needs of the new market environment demands that the organizations design management syst ems which are customer oriented and cutting across the whole organization. They must help their employees to understand the challenge to have a complete view of the customer and to offer their leadership and supporting role to ensure successful implementation of the CRM. The use of CRM is seen as the best bet for the airline industry to attract and retain customers with a bid to aging out competition while maintaining customer loyalty. It however unfolds that companies will have to adopt both e-CRM and CRM at the same time so as to take advantage of the developments in IT, as well as on internet (Paul Hartmann 2003). The development of customer analysis tools that support quick decision making by organizations should be the focus of e-CRM. This must be accompanied by the laying out of a support infrastructure. It is this customer information that is vital for the understanding of the different levels of services required based on genuine customer value. Use of e-CRM will definitely lead to better operational decisions and act as a tool for both long term and short tem efficiencies. The Airlines will reap from a strong relationship management with the benefits of enjoying long term growth in spite of the competition. Reference List Airline monitor 2006, A review of trends in the airline and commercial industry Airlines 101- A Brief History of the Airline and Commercial Aircraft Industries, http://www.airlinemonitor.com/tutorial.html. aMaDEUS 2012, From Chaos to collaboration- Insight into the future of travel, http://www.amadeus.com/blog/11/01/from-chaos-to-collaboration-insight-into-the-future-of-travel?SEM=Google_futuretourism_airline_industry. Case Study 2008, Classic Airlines Scenario, http://www.case_studies.com. Chen, I Popovich, K 2003, â€Å"Understanding customer relationship management (CRM): People, process and technology†, Business Process Management Journal, vol. 9, no. 5, pp.672–688. eTN 2009, Thai and Nok air join forces to boot domestic and regional air travel, http://www.eturbonews.com/13325/thai-and-nok-air-join-forces-boost-domestic-and-regional-air-tra. Hutchinson, D 2012, Customer experience management in the airline industry, http://www.gcem.org/eng/content_details.jsp?contentid=2025subjectid=101 . IBM Corporation 2008, Customer Focused Airline: A Vision for Airline CRM, http://www-07.ibm.com/solutions/in/travel/pdf/May27_Customer_Focused_Airline.pdf. Jiang, H 2003, Application of e-CRM to the Airline Industry, http://ausweb.scu.edu.au/aw03/papers/jiang/paper.html. Munusamy, J, Chelliah, S Pandian, S 2011, â€Å"Customer Satisfaction Delivery In Airline Industry In Malaysia: A Case of Low Cost Carrier†, Australian Journal of Basic and Applied Sciences, vol.5, no.11, pp. 718-723. Paul, H Hartmann, J 2003, â€Å"The World Airline Industry: A European Perspective†,  Fachhochschule Mainz Case Series, p. 303. Phisanu and Piyarat 2010, Thai airline industry traffic passengers down, http: //www.eturbonews.com/15778/thai-airline-industry-traffic-passenger-numbers-are-down. Phromchanya, P Setthasiriphaiboon, P 2010, Thai airline industry: Traffic, passenger numbers are down, http://www.eturbonews.com/15778/thai-airline-industry-traffic-passenger-numbers-are-down| Apr 27, 2010. Suriya, C 2009, â€Å"The impact of low-cost airline to airline industry: An experience of Thailand†, Journal of Economi Malaysia, vol. 43, pp. 3-25. Thai Technic.com n. d., Airlines in Thailand, http://www.thaitechnics.com/thai-airlines.html Wood, A 2012, Upbeat prediction for Thailand tourism from new Skal Thailand national president, http://www.eturbonews.com/28155/upbeat-prediction-thailand-tourism-new-skal-thailand-national-pr. This report on Managing Customer Relationships in Thailand Airline Industry was written and submitted by user Keith V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

What I Learned from English 102 Research Paper Example

What I Learned from English 102 Research Paper Example What I Learned from English 102 Paper What I Learned from English 102 Paper ENG102 Prof 11/24/11 Reflective Essay When the semester began I thought to my knowledge that my writing was that of good quality. Though I had a good basic understanding of the format of an essay or letter I still had a lot to learn. My writing changed in many ways such as learning to eliminate unnecessary wording in my thesis, the use of synonyms, analyzing quotes and writing abstract to concrete thoughts or ideas. This Class not only helped enhance my writing abilities but to also better evaluate the writings of others and forced me to acknowledge the rigorous work of future courses in college. The thesis was and still is at times a task for me. I have always had the right perspective when it came to my thesis yet it was always very broad. I learned, though my thesis was pointed in the right direction I had to eliminate the unnecessary wording and make my statement clear and to the point. For example before the revision my thesis was â€Å"It is human nature to attain freedom at any cost than to live in madness or misery and the life of torture†, after my acquired knowledge I edited my thesis to â€Å"It is human nature to attain freedom at any cost than to live in madness or misery†. I acknowledged my bad habit and a run on of thoughts which I have come to correct. At times I find it funny that I couldn’t figure it out myself. The usage of synonyms was a concept I had to remember from grade school. It was pointed out to me that I had a repetitive use of words in my writing. In one of my previous essays I used the word freedom a bit too often, so I had to edit and make changes from â€Å"Madness can be an imprisonment that forces one to seek freedom† to â€Å"Madness can be an imprisonment that forces one to seek autonomy†. This was better when used synonyms because it keeps the reader interested. The use of synonyms creates the play of words, keeps the reader enlightened as they go along and helps the writer broaden their own vocabulary on an intellectual level. When a writer has analyzed a quote then he has analyzed the book itself. Issues can arise if a quote is not correctly evaluated. You must be positive that what you are saying coincides with your work for example in â€Å"The story of an Hour† the doctors said â€Å"she died of heart disease-of joy that kills†. When one is looking at this, one does not actually think there is a disease as such but there is a deeper meaning to it. I took this and realized the meaning by going back to the story. I could tell by the characters actions after the news of her husband’s death that happiness and freedom were emitting off her as never before. I had to envision this characters emotions to her joyous relief which made me appreciate the doctor’s quote. Going through the process of understanding a character helped me to comprehend the deeper meaning of certain quotes in the books I have been reading. This procedure aided me to incorporate this information into my essay as a developing writer. Writing abstract to concrete thoughts or ideas is very important. To speak about love which is abstract, one would have to express the emotion given by another that would be concrete as hugging or kissing. I found this to be very significant because when reflecting on abstract thoughts I learned to be specific and by evidence or explanation so to be concrete. In my paper â€Å"Price of freedom† I stated â€Å"madness can be an imprisonment that forces one to seek autonomy†, that is an abstract thought but it was made concrete by the verified information from the book â€Å"The Yellow Wallpaper†. I stated from my understanding of the book that â€Å"a women is isolated and told to rest by her husband†. â€Å"She descends into madness and construes the hallucinations of the wallpaper being real†. I made clear of my abstract thought to be concrete. I learned this helps the reader to better acknowledge the perspective of the writer. This class not only help me improve my writing skills but also prepare me for the painstaking work of future courses in college. Being able to read, write and discuss multiple books or documents on an intellectual level is more than a requirement; it is necessity for any and all students who would want to advance in today’s world. I do not believe one would be hired for a professional job if that person is speaking on a mere fifth grade level. I take great pride in the knowledge I have gained here. I can look at another student’s paper and discuss whether or not it is well written or needs improvement; that is an accomplishment in it of itself. In conclusion to the reflective look back on my journey, I can see how far I have come. I have come to appreciate writing, yet more so for reading because there was a time where I would dread the idea of reading, but I have come to recognize that reading is more enjoyable when it is something I favor. Writing has become very important in my life and at times it is my only way to speak. I am thankful for the great professor I have had a chance to work with because a good teacher makes the difference between professional advancement and utter failure. I can truly say I have learned much and am stronger to take on the educational system.

Who was the greatest giant in United States in the end of 20 century Essay

Who was the greatest giant in United States in the end of 20 century - Essay Example The movement was mainly concerned about a core economic and social reforms which gained popularity under these two gentlemen. Both Wilson and Roosevelt however espoused two unique approaches of the progressive reforms. Despite their different approaches, each of the leaders was able to convince the congress to pass relevant legislation. They both believed in a progressive vision and dream of the United States of America. The discussion in this essay will compare the presidency of the two gentlemen with regards to different policies they formulated and followed. (Blum, 1980 p.76) In one of the most unique but special similarities, both presidents had similar commitments on social reform. Roosevelt, during his presidency convinced the congress to pass legislation that established the National Park Service. The president pushed for the park service because he wanted to presence the natural wonder and open places as the birth right of all the American citizens. The report by the Heritage foundation indicates that Wilson on the other hand focused on the institutionalizing of the educational reforms for the same purpose as Roosevelt. Wilson believed that education was a right for all Americans. He held that every citizen had the right to get high quality education. He used the government resources and powers to ensure that all Americans accessed quality education. He envisioned that the future of America was anchored on the great talent of her people that can only be exploited through clear education. (Wilson, 1926 p.89) Roosevelt in an attempt to ensure that big corporations understood the necessity of understanding government regulations instituted different anti-trust cases. The intention was to prove what the government could do if businesses refused or failed to abide by its regulations. He opted to prove the powers of the federal government by raising a suit against the J.P. Morgan.

Understanding women's roles in romansque art Assignment

Understanding women's roles in romansque art - Assignment Example Of all of the artwork that was generated within the Middle Ages, perhaps one of the most pervasive themes is the cult of the Virgin Mary. Within this theme an untold litany of different paintings and sculptures were produced and reproduced. One of the interesting aspects of these is the fact that few artists represented the Virgin Mary in the same manner. For instance, the Duccio di Buoninsegna, circa 1300, represents a thoughtful and attentively caring mother fawning over the child she holds in her arms. Such a representation was of course in keeping with a Biblical interpretation of the way in which Christ’s mother interacted with the Messiah as well as reinforcing exiting gender norms of 13th century Europe. The idealism that such images represent can easily be seen at even a cursory examination. For instance, rather than depicting the Virgin Mary as an aloof and holy creature in and of herself, the devotion and attention the male child in her arms is the seamless thread that connects all of these images/iconographies. From the representations that have been analyzed, it can be definitivaely stated that not unlike the recent past, the role of the woman in the Middle Ages was concentric upon caring for and tending to the

Investigation of Unknown Carbohydrate

Investigation of Unknown Carbohydrate INTRODUCTION From the name itself, Carbohydrates are hydrates of carbons that are polar in nature. The building blocks of carbohydrates are monosaccharides which are simple sugars due to their low molecular weight. Carbohydrates are the product of photosynthesis from the condensation of carbon dioxide that requires light and chlorophyll. Carbohydrates have a vital role in the nutrition of organisms since it is the major source of energy. ATP is energy released by plants and it is the needed by the body to function accordingly. Carbohydrates have different structures thus it gives distinct reactions to various reagents depending on its chemical composition. It can be grouped into monosaccharides, disaccharides and polysaccharides. Monosaccharides could be classified as polyhrdoxy aldoses or ketoses. These are the simplest carbohydrates that cannot be broken down into smaller aggregates. These are aldehydes that contain two or more hydroxyl groups. Disaccharides are two simple sugars that are linked together by a glycosidic bond- an ether bond formed from the merging of two hydroxyl groups between monosaccharides. Polysaccharides, on the other hand, are made up of multiple sugar units attached to a group of disaccharides. They are formed by a glycosidic linkage. MATERIALS AND METHODS For the identification of the unknown carbohydrates samples, 1.00 ml of two unknown samples were transferred in a test tube and 1.00 ml of Molisch reagents was added as well as 1.00 ml of concentrated . For each of the tests- Iodine test, Benedicts test, Barfoeds test, Seliwanoffs test and 2,4-DNP test, fresh samples were needed for each. Table 1 shows the needed amount of reagent for each test for a qualitative analysis. The identity of the two unknown samples was then distinguished based on the reaction of the given set of carbohydrates. For the hydrolysis of starch, 50.00 ml of 5% starch solution was placed in a 100 ml beaker. About 5.00 ml of concentrated sulfuric acid was added. Covering the beaker with aluminum foil, it was then heated until boiled in a water bath. About 1.00 ml of the sample was placed in two separate test tubes with the addition of 1.00 ml of iodine reagent to one and 1.00 ml of Benedicts reagent to the other. The sample was heated continuously. With an interval of 5 minutes, 1.00 ml of the sample was transferred into two separate tees tubes once again and with the addition of the iodine and Benedicts reagent until a blue-black precipitate is formed with the iodine reagent and a brick red color with the Benedicts reagent. RESULTS AND DISCUSSION Table 2 shows the desired color change of the carbohydrates upon the addition of certain reagents. Molischs test is a general test for carbohydrates that determines the presence of carbonyl groups, which gives off a deep purple colored substance. The Iodine test gives off a blue-black colored complex as a positive reaction towards iodine. Benedicts test determines the identity of the reducing sugars which results to an orange-rust color. Barfoeds test has the same purpose as Benedicts test for determining the reducing sugars, but this Barfoeds test gives off a positive test for reducing monossaccharides only. Seliwanoffs test determines the presence of aldoses and ketoses, only the ketoses give off a positive reaction resulting to a brick red color. The 2,4-dinitrophenylhydrazine or the 2.4-DNP test determines the reaction of monosaccharides that gives off yellow- black crystals of osazones that intensifies the color of the substance. Molischs test is a general test for carbohydrates. Concentrated sulfuric acid was added producing a deep purple colored substance. The carbohydrate undergoes dehydration wherein water was released upon the addition of sulfuric acid. Pentoses and hexoses react with the sulfuric acid resulting to the positive color change. For the Iodine test, the only sugar that reacted was starch. Starch is a polysaccharide- a mixture of amylose and amylopectin. An amylose forms a helical structure in water. Iodine could easily penetrate through the helical structure, since monosaccharides and disaccharides arent too small they do not react with iodine. Upon the penetration of the iodine to the core of the helix, it produces a blue-black colored substance. When heated, the blue color disappears because the helical ring of the amylose is disrupted. Iodine is does not have the capacity to bind itself back to helix. The blue color returns when the starch is cooled. The iodine can now bind back to the helix. Benedicts test identifies the reducing sugars, the monosaccharides and the disaccharides. This reagent is a weak oxidizing reagent. Cuprous oxide was converted from cuprous hydroxide. The former determines the presence of the reducing sugar. Seliwanoffs test differentiates ketoses from aldoses. The ketose yields a brick red color upon the addition of heat. Ketose undergoes dehydration when diluted in HCl and heated. Barfoeds test identifies the reducing sugars as well, but this test is specific only for monosaccharides. Carbohydrates exposed to the Barfoed reagent, a mixture of copper acetate and glacial acetic acid, undergoes reduction. The reducing monosaccharide reduces the cupric ions to cuprous ions in acidic medium (4). The cuprous ions formed in turn, reduce the colorless phosphomolybdic acid to blue phosphomolybdous acid (4). The positive color change for monosaccharides was exhibited by a deep blue color, while the disaccharide exhibited a light blue color. The 2,4- DNP test is a general test for carbohydrates. This determines the presence of aldehydes and ketones. The aldoses and ketoses are quite similar. The reducing sugars produce a positive test. The identity of starch could be easily distinguished through the iodine test. When the starch is hydrolyzed it can have a positive result in the Benedicts test. The acetal linkages in starch are hydrolyzed in hot aqueous acid (6). Benedicts test is a useful test in detecting the sugar concentration in the urine of a patient diagnosed with diabetes mellitus. The color of the precipitate gives an approximate percentage of sugar excreted in the urine (4). The color determines the percentage of sugar present in the urine. If the precipitate is blue, sugar is absent, green if there are 0-0.5% sugar, yellow if 1% sugar, orange if 1.5% sugar, and red if 2% sugar or more.

Brand Identity Planning of Starbucks Coffee Chain Essay examples -- Bu

Brand Identity Planning of Starbucks Coffee Chain The starbucks brand has been credited with changing the way Americans drink coffee, the way they perceive it & how much they are willing to pay for it. It has been a dream run for starbucks coffee once its brand identity became well known, understood & liked. But the process of building a successful brand is slow, tedious, resource consuming & risky. I have in the following report outlined the starbucks branding strategy on the basis of the brand identity model. Phase I : Phase one entails a complete brand analysis. Analyzing a brand means that it must be assessed in terms of its strengths, weakness the possible opportunities & associated risks. A Brand cannot form an identity without knowing if the resources will support it or if the competitor can easily replicate it or if the customer doesn't feel emotionally connected to it. Thus the three parts or perspectives within which brand must be analyzed are a) The self-analysis - This indicates understanding the internal strengths & weaknesses of the product, the company. Only after carefully assessing the resources available can the brand strategy be planned. Also the product features must justify the core identity that is being considered for the product. Nike could position itself as the worlds best shoe for athletes because its engineering & design boasted of that kind of excellence. Branding & advertising will work well only if the product itself support the image. Starbucks Internal analysis - The Starbucks coffee corporation is a Seattle, Washington based coffee company. It roasts & sells whole bean coffees & coffee drinks through an international chain of retail outlets/ restaurants. The concept... ... revolutionize coffee drinking form a mundane experience to one that is similar to wine tasting and drinking. For this the position of coffee in the minds of the consumer had to be elevated to a higher level. This was sone through education of the consumers about various coffee blends & their properties and the art of roasting and even the art of drinking the coffee. The coffee stores became social destination where people could meet and relax, since they were sleek yet comfortable. The brand was positioned as a premium brand meant for a rich consumer ready to pay upwards of $2 for a cup of coffee. Coffee bars also provided a "politically correct" alternative to traditional bars & baby boomers were joining the "black turtleneck" crowd in the numerous cafes sprouting up allover America. Starbucks is now recognized as one of the best coffee houses in the world

Analysis of the Short Story: Super Toys Last All Summer Long Essay

What is real? I have been trying to answer this question since we started our project about robots. It’s a very complex question. The classical sense of what is real is something natural, something that is not man-made, for example the nature or the universe. But the world isn’t the same as it was for hundred years ago and the reality concept has moved in time with the technology. For instance I read an article where computers had been taken over the stock trading instead of real manpower. The robots are mechanical artificial agents and because of the advanced technology they’ve become much more real. They become more and more like us, and if computers can take over the stock trading what can robots, who look and act like humans, do to the world? But there must be a limit to how much robots can do if they’re still being seen as machines. In my point of view you are only real if you can feel and think on your own. In that way a robot isn’t real even though they’ve been supplied with human abilities like thinking and feeling by the aid of a programming from a computer. Having said that the robots are still in power to create real emotions in the recipient. This is demonstrated in form of Paro who is a little robot seal designed with the purpose to comfort lonely people. The problem with my definition of real is that love and feelings are artificial as well because it is a chemical reaction in our brain. So what if the robots were added the ability to feel and think would that make them just as real as us? The short story is written by Brian Aldiss in 1969. The story is fiction and an imaginary story of future time in an overcrowded world. The literary genre is science fiction, which is characterized by a fictive environment that has experienced innovations in science or technology, which has a big impact on the society and the individuals in it. This definition is consistent with the short story. There are two places of action and the structure is a pendulum composition because it swings back and forth between the two physical settings. The one setting is at home with Monica Swinton, David and Teddy, and the other setting is at lunch where Synthank celebrates the launching of their new developed and improved robots â€Å"The directors of Synthank were eating an enormous luncheon to celebrate the launching of their new product†, where Henry Swinton makes a speech. These crossovers from the one setting to the other are shown with a star â€Å"*†, which makes it clear for the recipient that we are having a change of place. The story begins with a presentation of Mrs. Swinton’s garden and afterwards we get a presentation of the involving characters. The short story’s many events happen in a chronological order and it follows the common thread through the story from the beginning to the end. The story is told in past tense and the narrator is a third person narrative. The narrator is an omniscient narrative because the narrator knows everything about the characters and their surroundings. The narrator creates sympathy for David because the omniscient narrative makes us identify with the robot and we get inside of his head and can see his good â€Å"heart† and understand his love, the love that know one else can see and understand. The language creates a very detailed description of the events and the surroundings. The language describes the surroundings with the use of adjectives â€Å"The lovely almond trees stood about it in perpetual leaf. Monica Swinton plucked a saï ¬â‚¬ron-colored rose and showed it to David. â€Å"Isn’t it lovely?† she said† and the events by using verbs, which creates thrill and excitement. The excitement is for example seen in line 7 – 10 on page 1 â€Å"Seizing the ï ¬â€šower, he ran with it across the lawn and disappeared behind the kennel where the mowervator crouched, ready to cut or sweep or roll when the moment dictated. She stood alone on her impeccable plastic gravel path. She had tried to love him†. The sudden action makes you believe that he’ll destroy the beautiful rose. This reaction from David is the reason why Monica is so despairing and disappointed. Further more the language isn’t readily accessible but manageable. There is in between some difficult words, which is an obstacle for the understanding of the text, for example â€Å"Lambent, engrossed, moist and mowervator†. The short story is written in 1969 so the choice of words is old and not always so familiar â€Å"Henry, Henry – oh, my darling, I was in despair . . . but I’ve just dialed the afternoon post and – you’ll never believe it! Oh, it’s wonderful!†. The environment in the story is very beautiful, almost perfect. The garden is described with positive words and it makes associations to paradise, for example â€Å"In Mrs. Swinton’s garden, it was always summer†. The Swintons’ house lies in a rich part of the city with no windows. The house and their belongings are very advanced and technical, and it’s clear that there has been a big technological development, for example Monica has her phone on her wrist â€Å"She punched the Post Oï ¬Æ'ce number on the dial on her wrist but nothing came through† and â€Å"The Swintons lived in one of the ritziest city-blocks, half a kilometer above the ground. Embedded in other apartments, their apartment had no windows to the outside; nobody wanted to see the overcrowded external world. Henry unlocked the door with his retina pattern-scanner and walked in, followed by the serving-man†. It seems like they don’t really have contact to the outside wo rld and live in a small bubble of isolation. The humans are described so stunning that they almost seem inhumane, which is quite ironic. â€Å"Their wives were elegantly slender, despite the food and drink they too were putting away. An earlier and less sophisticated generation would have regarded them as beautiful people, apart from their eyes†. Eyes are the human sign of a soul and if there is no life in their eyes is there life at all? In this quote the question about who is real yet appears. The atmosphere in the first setting, the home, is filled with unspoken words and questions, â€Å"â€Å"If she loved me, then why can’t I talk to her?†. They also seem very shallow because they do everything to look good; they use a machine that makes them slender no matter how much food they’ve eaten. There is a tense atmosphere between Monica and David because they aren’t able to communicate with each other and something in their mutual understanding has broken down. Monica misunderstands David’s intensions for example the episode with the rose and the fact that she thinks David is hiding away from her and avoiding her but when David comes down in the living room to see her she is the one who turns away and avoids David â€Å"His mother stood in the middle of the room. Her face was blank; its lack of expression scared him. He watched fascinated. He did not move; she did not move. Time might have stopped, as it had stopped in the garden. At last she turned and left the room. After waiting a moment, David tapped on the window†. David and Monica are both shortcoming because they can’t find a way to express their caring for each other, which makes them unable to reach each other. They are suffering from loneliness and isolation even though the world is overpopulated and the technology is more advanced than ever before â€Å"She remained alone. An overcrowded world is the ideal place in which to be lonely†. The robots are partial developed to avoid this loneliness but instead they increase it. â€Å"You’re being silly, David. Mummy’s lonely. That’s why she had you†. â€Å"She’s got Daddy. I’ve got nobody ’cept you, and I’m lonely†. David is three years old â€Å"At the age of three, he showed no fear of the ultrasonic dryer in the kitchen†. David’s verbal communication is malfunctioning and he has a hard time finishing his sentences and expressing his love. In spite of the defection he loves his mother very much which is expressed in the text several times, for example David’s letters â€Å"Darling Mummy, I’m your one and only son and I love you so much that some times –†. In these messages David also expresses a hate for Teddy because he feels that Teddy is taking his place as the Swintons’ son. Even though David has feelings like a human and other human abilities such as talking, thinking, painting and running, he is a robot, which is told in the ending. I assume David is one of those robots Henry is talking about with synthetic flesh and a mini computer for brain. David tries to define what is real but even though he feels like a boy of flesh and blood he ques tions it because his surroundings make him feel unreal â€Å"I hate that old psychiatrist—he makes me feel like I’m not real†. The other robot in the family is Teddy. The name Teddy gives associations to a little bear. There are many signs that indicate that Teddy is a robot for example â€Å"The speech pattern of his master’s voice activated him† and â€Å"Why waste time talking to this machine†. Teddy sees Monica as his mother but when she refuses this relation he doesn’t seem hurt like a human would have been. Teddy is very helpful when David needs him, for example when writing the letters to their mother. Teddy is also patient, kind, attentive, comforting and listening â€Å"The bear’s eyes regarded the boy unï ¬â€šinchingly. â€Å"You and I are real, David.† It specialized in comfort†. Teddy’s abilities are properly the abilities he is programmed to have; therefore the circuits of teddy’s brain and its capacity are limited. In the text Teddy is categorized as a super toy which is a robot with a computer for brain and without life â€Å"There have been mechanicals on the market with mini-computers for brains—plastic things without life, super-toys—but we have at last found a way to link computer circuitry with synthetic ï ¬â€šesh† Monica Swinton is married to Henry Swinton and is twenty-nine years old, has lambent eyes and a grace full shape. Monica paints â€Å"She could take up her painting†. She desperately wants a child and when Teddy and David haven’t satisfied her needs she is still very lonely and the desperation for a child of her own is even bigger. This desperation finds expression in the choice of replacing her robot child with a biologically child. She has tried to love David but she has given up because he can’t reciprocate her love, and when she can’t understand him and his way of loving she can’t find a way to love him. Monica doesn’t like time very much because it goes by her because she feels it is a waste of time living in this world and it seems like the only thing that can save her is a baby. â€Å"I don’t think Mummy likes time very much. The other day, lots of days ago, she said that time went by her. Is time real, Teddy?†. Henry Swinton is Monica’s husband and the managing Director of Synthank. He is very successful and he only cares for the development of the robots, not the ethics or the consequences of his development. His relationship with David doesn’t seem very strong because David only talks about his mother and Henry appears as a career father who is very busy with his work. He wants, like his wife, a child of their own. The most important symbol in the short story is the rose. The roses appear several times and have a common importance â€Å"Monica Swinton plucked a saï ¬â‚¬ron-colored rose and showed it to David. â€Å"Isn’t it lovely?† she said†, â€Å"Roses occasionally suï ¬â‚¬er from black spot†. â€Å"These roses are guaranteed free from any imperfections† and â€Å"First I’m going to have another rose!† Plucking a bright pink ï ¬â€šower, he carried it with him into the house. It could lie on the pillow as he went to sleep. Its beauty and softness reminded him of Mummy†. A rose symbolizes love, which is the feeling David and Monica can’t show to each other, and the key to the shortcoming. Love is also of crucial importance when defining what is real. The quote from line 42-43 on page 4 the rose symbolize the robots because it says roses occasionally suffer from black spot, meaning they aren’t perfect but Henry replies â€Å"These roses are guaranteed free from any imperfections†, meaning the new developed robots are perfect. But for me this perfection is artificial. The people at the luncheon with Henry also seem artificial because their eyes are without life and they wear plastic face-masks to look pretty â€Å"Some of them wore the plastic face-masks popular at the time†. So maybe the humans have become just as artificial as the robots. Another symbol is the crayons, which Teddy suggests David to use on his letters â€Å"Why not do it again in crayon?†. The crayons help David coloring his letter in a figurative sense and when David can’t express his feelings verbally he can express them in the aid of colors. It also symbolizes that life isn’t in black and white but much wider. The theme of the story is not only one thing but several things. In my point of view an appropriate theme is unreal vs. real because the story’s main focus is on the question: What is real and what isn’t. Another theme is love, which plays a big role between the characters and in the story in general. Technology and the future are also themes in this story because the plot criticizes a possible future where the technology is very advanced, and instead of making the world better it makes it worse and depressing. This brings us closer to the author’s messages. Brian Aldiss criticizes the society for being to technological, which makes the society and the individuals artificial and shallow. It takes away the focus on the things that matter, for example love and caring for each other. Brian Aldiss doesn’t believe that we should have relationships with robots because they’ll never replace the connection between two humans. I don’t believe that there is one definition on what is real but many definitions. In this story the scientists have found a way to develop a robot with intelligence by having a computer working just like a human brain and synthetic flesh so it also looks like a human. These robots are invented with the purpose to reduce the loneliness and isolation that are raging the overcrowded population. â€Å"Personal isolation will then be banished forever!†. I’m a bit skeptical about robots and their future role in our society for example the possible unemployment, an artificial lifestyle and what the advanced robots’ existents will do to the individuals in the society as seen in the story. The fact, that in Japan they have already developed these robots, which look like us, really creeps me out. But will robots ever be able to replace another human being and the connection there exists between two humans? I think the situation with Monica and David is a clear example of this is not the case even though the robots are added human abilities.

Individual Identity Is Constructed By Many Things, Ranging

Individual identity is constructed by many things, ranging from perceptions from others to perception of self, and is constantly changing as life’s complexities increase. Fear, or the distressing feeling of anxiety and angst, is also an unlikely but extremely important component of composition of identity as one gets older, for it is fear that shapes identification and interaction, especially in a group setting. A case where this is apparent is within Predominantly White Institutions, or PWIs, and the interactions between dominant and minority, namely Black, students. In a social setting where stereotypes and discrimination exists due to a variety of existing cultures and lifestyles, it is fear that forms social groups, guides†¦show more content†¦E. B. Du Bois as the phenomenon named â€Å"double consciousness† or â€Å"the psychological and sociological presence of ‘two souls, two thoughts, two unreconciled strivings; two warring ideals’ within the lives of Black Americans who navigated the twoness of being ‘an American, [and] a Negro’† (Brooks 125). With this double consciousness, Black students can use their race as their â€Å"minor difference,† entering spaces where this trait is shared and cherished, giving them an automatic group to associate with and an identity as a â€Å"Black student† as opposed to just a â€Å"student;† in a place where being Black means being a minority these students are also able to successfully navigate situations with their dominants. To reject their blackness and settle for the identity of simply an â€Å"American† or in this case just a â€Å"student† would leave them without a singular identity, as this identity does not allow for acceptance in specialized social groups. For students in college, particularly those who are a type of minority, it is important to be able to identify yourself with others, as to do so allows sharing of per sonal experiences with those who understand you in a space where many may not. This fear of being unable to identify with any one group causes many to distinguish themselves from others on the racial basis for the sake ofShow MoreRelatedPerception Of Self, Discrimination, And Failure Essay1578 Words   |  7 PagesIndividual identity is constructed by many things, ranging from perceptions from others to perception of self, and is constantly changing as life’s complexities increase. Fear, or the distressing feeling of anxiety and angst, is also an unlikely but extremely important component of composition of identity as one gets older, for it is fear that shapes identification and interaction, especially in a group setting. 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